RPC: The spreading popularity of IML
RPC Bramlage has developed a range of high quality in-mould label (IML) standard containers and lids for spreads and yellow fats to meet growing market demand for cost-effective packs that create brand differentiation and generate on-shelf impact.
The new range offers four sizes from 250g to 1kg. For maximum flexibility on filling lines, the 250g, 400g and 500g packs fit a single lid, making them fully interchangeable.
Peter Van Dyck, Sales Manager of RPC Bramlage, comments:
"As markets become more competitive, we are seeing an increasing market focus on high quality decoration for spreads, and yellow fats in particular, in order to attract attention on-shelf and establish and retain consumer loyalty.
IML ideally suits this requirement, while the flexibility of our range allows manufacturers to respond quickly to changes in market demands."
The containers are injection moulded in polypropylene and the in-mould labelling enables multi-coloured and intricate designs to be created that cover the entire area of the packs. This produces a level of finish and detail that could not be achieved by on-pack printing to project a quality image and effective brand positioning.
Labels can also be supplied with a metal-effect finish or incorporating a barrier to prevent oxygen ingress.