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RPC's new jar makes an impression on-shelf

Corporate News

21/04/2015

Leading Italian cosmetic company ESI SpA has selected the Empress thick-walled crème jar from RPC Bramlage for its Aloedermal anti-ageing cream.

The new jar combines a luxury image with the practical lightweight and shatterproof advantages of plastic to deliver a user-friendly pack solution that at the same time reflects the premium nature of the product it contains.

The injection-moulded jar features an inner layer in blue polypropylene and a transparent outer layer in SAN. This double-wall design helps to maximise the jar's quality positioning and on-shelf impact.

Advanced decoration techniques incorporating a matt varnish finish combined with hot stamping in silver further enhance the pack’s consumer appeal.

RPC's new jar makes an impression on-shelf
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