RPC Bramlage launches new Lotus lotion pump
RPC Bramlage will underline its pre-eminent position as a supplier of innovative packaging solutions for the cosmetic and personal care market with the launch of a new lotion pump at Cosmoprof in Bologna in March. The stand will also showcase the company’s many other market-leading products for a wide variety of applications.
The new Lotus lotion pump utilises RPC Bramlage’s 30 years’ experience in dispensing, and in-depth knowledge of market requirements to create a standard pump with a customisable outer body, including a choice of surface finishes and decoration effects. This enables manufacturers to combine excellent functionality and user-friendly operation with a personalised on-shelf appearance for effective brand identity.
The Lotus pump can dispense an accurate 1.5ml dose of product with minimal effort for the end-user. RPC Bramlage’s expertise in handling many different types of formulae, including the use of airless technology to provide effective product protection, means the company can work with individual customers to ensure full compatibility with each lotion.
Also on display, the advanced Magic Star and Twist-Up airless dispensers combine the convenience of a precise dose with effective protection of sensitive ingredients. The Magic Star features a modular construction with separate body and dispensing head that ensures fast and easy filling. The unique design of the Twist-Up reveals the dispensing head by turning the upper part of the container. This makes the container particularly secure in its locked ‘down’ position, meaning it is ideal for the growing e-commerce market for cosmetics. The dispenser also delivers controlled dosing and hygienic application of creams and lotions.
Another innovation is RPC Bramlage’s recently-launched standard lipcare stick. This comprises a unique three-piece construction that ensures ease of use, with tight control of the pomade stick to minimise the risk of breaking.
For the effective handling of viscous creams and gels, the latest Ecosolution™ high viscosity pump is able to achieve a 97% restitution rate for even the thickest formulae. It can be used in conjunction with the Vega AirFree® bottle that features an inner pouch with an EVOH layer to prevent oxygen ingress for extended protection. This makes it suitable for products containing natural ingredients and without preservatives.
RPC Bramlage will also showcase its extensive choice of cream jars including the Empress range, which features a double layer construction to maximise a product’s quality positioning and brand image, with the inner layer produced in polypropylene and the transparent outer layer in SAN. A new addition is the Coral jar with an innovative design that incorporates a raised section at the base to provide an alternative to the traditional cylindrical shape. The award-winning Slidissime® jar meanwhile offers consumers a new tactile opening sensation, dispensing a tailored dose of up to 0.5ml of cream while providing effective airless protection of formulations.